Hybrid intelligence: human–AI collaboration in marketing analytics

Maria Petrescu; Anjala S. Krishen

doi:10.1057/s41270-023-00245-3

Hybrid intelligence: human–AI collaboration in marketing analytics

Maria Petrescu
, Anjala S. Krishen

Embry-Riddle Aeronautical University
Lee Business School

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	263-274
Number of pages	12
Journal	Journal of Marketing Analytics
Volume	11
Issue number	3
DOIs	https://doi.org/10.1057/s41270-023-00245-3
State	Published - Sep 2023
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

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10.1057/s41270-023-00245-3

Cite this

@article{208387db0b844427920082d87a8ae659,

title = "Hybrid intelligence: human–AI collaboration in marketing analytics",

author = "Maria Petrescu and Krishen, \{Anjala S.\}",

year = "2023",

month = sep,

doi = "10.1057/s41270-023-00245-3",

language = "English",

volume = "11",

pages = "263--274",

journal = "Journal of Marketing Analytics",

issn = "2050-3318",

publisher = "Palgrave Macmillan Ltd.",

number = "3",

}

TY - JOUR

T1 - Hybrid intelligence

T2 - human–AI collaboration in marketing analytics

AU - Petrescu, Maria

AU - Krishen, Anjala S.

PY - 2023/9

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UR - https://www.scopus.com/pages/publications/85167657129

UR - https://www.scopus.com/pages/publications/85167657129#tab=citedBy

U2 - 10.1057/s41270-023-00245-3

DO - 10.1057/s41270-023-00245-3

M3 - Editorial

AN - SCOPUS:85167657129

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VL - 11

SP - 263

EP - 274

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 3

ER -

Hybrid intelligence: human–AI collaboration in marketing analytics

ASJC Scopus Subject Areas

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