Abstract
The current study examines the effect of positive and negative images on trust. Experiment 1 was conducted to determine how images can influence trust ratings of others. Results indicated that trust could indeed be manipulated by presenting prior images. Experiment 2 was conducted to determine if these same images could not only influence trust ratings, but would also correlate with actual trust behaviors towards others. The findings clearly show that behavior was dramatically altered for an extended period of time simply by presenting positive or negative images prior to the behavioral task. Experiment 3 was conducted to determine whether positive and negative images also influenced basic visual search behavior. The data indicated that visual search behavior was not influenced when trust in automation was not involved.
| Original language | American English |
|---|---|
| Journal | Cognitive Technology |
| Volume | 13 |
| State | Published - 2008 |
Keywords
- Trust
- Positive
- Negative
- Behavior
- Automation
Disciplines
- Psychology
- Social Psychology