@article{dea4e6a261d24d2a9b6d9ebc37e7a140,
title = "Incentivized reviews: Promising the moon for a few stars",
keywords = "Exchange Theory, Incentivized reviews, Influencer marketing, Word-of-mouth",
author = "Maria Petrescu and Kathleen O'Leary and Deborah Goldring and {Ben Mrad}, Selima",
note = "Publisher Copyright: {\textcopyright} 2017 Elsevier Ltd",
year = "2018",
month = mar,
doi = "10.1016/j.jretconser.2017.04.005",
language = "English",
volume = "41",
pages = "288--295",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
}