Influence of Entrepreneurial Motivations on Strategic Business Decisions

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages267
Number of pages1
DOIs
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • Entrepreneurial Process
  • Female Entrepreneur
  • Industry Experience
  • Market Orientation
  • Strategic Orientation

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