Interdisciplinary research as methodologically and substantively creative

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Journal	Journal of Marketing Analytics
Volume	9
Issue number	1
DOIs	https://doi.org/10.1057/s41270-021-00108-9
State	Published - Mar 2021
Externally published	Yes

ASJC Scopus Subject Areas

@article{00cb7d0928cd4223a83ed43cfc32a9a7,

title = "Interdisciplinary research as methodologically and substantively creative",

author = "Krishen, {Anjala S.} and Maria Petrescu",

year = "2021",

month = mar,

doi = "10.1057/s41270-021-00108-9",

language = "English",

volume = "9",

journal = "Journal of Marketing Analytics",

issn = "2050-3326",

number = "1",

}

TY - JOUR

T1 - Interdisciplinary research as methodologically and substantively creative

AU - Krishen, Anjala S.

AU - Petrescu, Maria

PY - 2021/3

Y1 - 2021/3

UR - http://www.scopus.com/inward/record.url?scp=85101436979&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85101436979&partnerID=8YFLogxK

U2 - 10.1057/s41270-021-00108-9

DO - 10.1057/s41270-021-00108-9

M3 - Editorial

AN - SCOPUS:85101436979

SN - 2050-3326

VL - 9

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 1

ER -