Original language | English |
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Pages (from-to) | 297-298 |
Number of pages | 2 |
Journal | Journal of Marketing Analytics |
Volume | 10 |
Issue number | 4 |
DOIs | |
State | Published - Dec 2022 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Economics, Econometrics and Finance (miscellaneous)
- Strategy and Management
- Statistics, Probability and Uncertainty
- Marketing