Is dual language marketing socially responsible?

Myron Glassman; Aaron Glassman

doi:10.1016/j.bushor.2017.04.003

Is dual language marketing socially responsible?

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	565-572
Number of pages	8
Journal	Business Horizons
Volume	60
Issue number	4
DOIs	https://doi.org/10.1016/j.bushor.2017.04.003
State	Published - Jul 2017
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Advertising demographics
Bilingual marketing
Hispanic consumer market
Social responsibility of business
Stakeholder theory

Access to Document

10.1016/j.bushor.2017.04.003

Cite this

@article{deff7b6c20364dc7ba9addaf376af32c,

title = "Is dual language marketing socially responsible?",

keywords = "Advertising demographics, Bilingual marketing, Hispanic consumer market, Social responsibility of business, Stakeholder theory",

author = "Myron Glassman and Aaron Glassman",

note = "Publisher Copyright: {\textcopyright} 2017 Kelley School of Business, Indiana University",

year = "2017",

month = jul,

doi = "10.1016/j.bushor.2017.04.003",

language = "English",

volume = "60",

pages = "565--572",

journal = "Business Horizons",