"It's Like I Don't Even Know You Anymore": Analyzing the Effects of Logo Modernization on Corporate Ethos

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Oct 2014
Externally published	Yes
Event	79th Association for Business Communication Annual International Convention - Philadelphia, PA Duration: Oct 1 2014 → …

Conference	79th Association for Business Communication Annual International Convention
Period	10/1/14 → …

Keywords

@conference{1263376aac0d412f9d0f58bd9873cf66,

title = "{"}It's Like I Don't Even Know You Anymore{"}: Analyzing the Effects of Logo Modernization on Corporate Ethos",

keywords = "marketing, brand identification, corporate identity",

author = "Sharp, {M. R.} and J. Veltsos",

year = "2014",

month = oct,

language = "American English",

note = "79th Association for Business Communication Annual International Convention ; Conference date: 01-10-2014",

}

TY - CONF

T1 - "It's Like I Don't Even Know You Anymore": Analyzing the Effects of Logo Modernization on Corporate Ethos

AU - Sharp, M. R.

AU - Veltsos, J.

PY - 2014/10

Y1 - 2014/10

KW - marketing

KW - brand identification

KW - corporate identity

M3 - Presentation

T2 - 79th Association for Business Communication Annual International Convention

Y2 - 1 October 2014

ER -