Japanese video game platforms and cellphones: Why did one product category succeed and not the other?

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationInternational Annual Conference of the American Society for Engineering Management 2015, ASEM 2015
EditorsE.-H. Ng, S. Long, A. Squires
PublisherAmerican Society for Engineering Management
Pages464-472
Number of pages9
ISBN (Electronic)9781510816022
StatePublished - 2015
Externally publishedYes
EventInternational Annual Conference of the American Society for Engineering Management 2015, ASEM 2015 - Indianapolis, United States
Duration: Oct 7 2015Oct 10 2015

Publication series

NameInternational Annual Conference of the American Society for Engineering Management 2015, ASEM 2015

Conference

ConferenceInternational Annual Conference of the American Society for Engineering Management 2015, ASEM 2015
Country/TerritoryUnited States
CityIndianapolis
Period10/7/1510/10/15

ASJC Scopus Subject Areas

  • Management of Technology and Innovation
  • Strategy and Management
  • Information Systems and Management

Keywords

  • Cellphones
  • Japanese
  • Platforms
  • Software
  • Videogames
  • Wireless

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