Mapping 2022 in Journal of Marketing Analytics: what lies ahead?

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	1-4
Number of pages	4
Journal	Journal of Marketing Analytics
Volume	11
Issue number	1
DOIs	https://doi.org/10.1057/s41270-023-00214-w
State	Published - Mar 2023
Externally published	Yes

ASJC Scopus Subject Areas

@article{2d398f9469da4ed0bbac4b221035674b,

title = "Mapping 2022 in Journal of Marketing Analytics: what lies ahead?",

author = "Maria Petrescu and Krishen, \{Anjala S.\}",

year = "2023",

month = mar,

doi = "10.1057/s41270-023-00214-w",

language = "English",

volume = "11",

pages = "1--4",

journal = "Journal of Marketing Analytics",

issn = "2050-3318",

publisher = "Palgrave Macmillan Ltd.",

number = "1",

}

TY - JOUR

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T2 - what lies ahead?

AU - Petrescu, Maria

AU - Krishen, Anjala S.

PY - 2023/3

Y1 - 2023/3

UR - https://www.scopus.com/pages/publications/85148086864

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U2 - 10.1057/s41270-023-00214-w

DO - 10.1057/s41270-023-00214-w

M3 - Editorial

AN - SCOPUS:85148086864

SN - 2050-3318

VL - 11

SP - 1

EP - 4

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 1

ER -