Marketing analytics and organizational capability: the necessity of data quality

Maria Petrescu; Anjala S. Krishen

doi:10.1057/s41270-026-00492-0

Marketing analytics and organizational capability: the necessity of data quality

Maria Petrescu
, Anjala S. Krishen

Embry-Riddle Aeronautical University
Lee Business School

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	393-395
Number of pages	3
Journal	Journal of Marketing Analytics
Volume	14
Issue number	2
DOIs	https://doi.org/10.1057/s41270-026-00492-0
State	Published - Jun 2026
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

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10.1057/s41270-026-00492-0

Cite this

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title = "Marketing analytics and organizational capability: the necessity of data quality",

author = "Maria Petrescu and Krishen, \{Anjala S.\}",

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publisher = "Palgrave Macmillan Ltd.",

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}

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AU - Petrescu, Maria

AU - Krishen, Anjala S.

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JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 2

ER -

Marketing analytics and organizational capability: the necessity of data quality

ASJC Scopus Subject Areas

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