Marketing analytics: delineating the field while welcoming crossover

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	117-119
Number of pages	3
Journal	Journal of Marketing Analytics
Volume	6
Issue number	4
DOIs	https://doi.org/10.1057/s41270-018-0046-6
State	Published - Dec 1 2018
Externally published	Yes

ASJC Scopus Subject Areas

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