Marketing analytics: delineating the field while welcoming crossover

Anjala S. Krishen; Maria Petrescu

doi:10.1057/s41270-018-0046-6

Marketing analytics: delineating the field while welcoming crossover

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	117-119
Number of pages	3
Journal	Journal of Marketing Analytics
Volume	6
Issue number	4
DOIs	https://doi.org/10.1057/s41270-018-0046-6
State	Published - Dec 1 2018
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

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10.1057/s41270-018-0046-6

Cite this

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journal = "Journal of Marketing Analytics",

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AU - Krishen, Anjala S.

AU - Petrescu, Maria

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VL - 6

SP - 117

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JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 4

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Marketing analytics: delineating the field while welcoming crossover

ASJC Scopus Subject Areas

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