Marketing analytics: From practice to academia

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	45-46
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	5
Issue number	2
DOIs	https://doi.org/10.1057/s41270-017-0019-1
State	Published - Jun 1 2017
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Marketing analytics: From practice to academia",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2017",

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