Marketing analytics: From practice to academia

Maria Petrescu; Anjala S. Krishen

doi:10.1057/s41270-017-0019-1

Marketing analytics: From practice to academia

Maria Petrescu
, Anjala S. Krishen

Nova Southeastern University
University of Nevada, Las Vegas

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	45-46
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	5
Issue number	2
DOIs	https://doi.org/10.1057/s41270-017-0019-1
State	Published - Jun 1 2017
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

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Cite this

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AU - Krishen, Anjala S.

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JF - Journal of Marketing Analytics

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Marketing analytics: From practice to academia

ASJC Scopus Subject Areas

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