Marketing analytics in 2024 conferences: AI and data-driven decision-making

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	743-745
Number of pages	3
Journal	Journal of Marketing Analytics
Volume	12
Issue number	4
DOIs	https://doi.org/10.1057/s41270-024-00357-4
State	Published - Dec 2024
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Marketing analytics in 2024 conferences: AI and data-driven decision-making",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2024",

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journal = "Journal of Marketing Analytics",

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}

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AU - Krishen, Anjala S.

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