Marketing innovation responsiveness in the food and beverage marketplace

Eugene J. Lewis; Darrell Norman Burrell; Kevin Richardson; Laura Ann Jones; William L. Quisenberry; Marlena Daryousef; Sharon L. Burton; Margaret Crowe; Angel Justo Jones

doi:10.4018/978-1-6684-8691-7.ch011

Marketing innovation responsiveness in the food and beverage marketplace

Eugene J. Lewis, Darrell Norman Burrell, Kevin Richardson, Laura Ann Jones, William L. Quisenberry, Marlena Daryousef, Sharon L. Burton, Margaret Crowe, Angel Justo Jones

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Real-World Solutions for Diversity, Strategic Change, and Organizational Development
Subtitle of host publication	Perspectives in Healthcare, Education, Business, and Technology
Publisher	IGI Global
Pages	173-188
Number of pages	16
ISBN (Electronic)	9781668486931
ISBN (Print)	9781668486917
DOIs	https://doi.org/10.4018/978-1-6684-8691-7.ch011
State	Published - Sep 11 2023

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4018/978-1-6684-8691-7.ch011

Cite this

Lewis, E. J., Burrell, D. N., Richardson, K., Jones, L. A., Quisenberry, W. L., Daryousef, M., Burton, S. L., Crowe, M., & Jones, A. J. (2023). Marketing innovation responsiveness in the food and beverage marketplace. In Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology (pp. 173-188). IGI Global. https://doi.org/10.4018/978-1-6684-8691-7.ch011

Marketing innovation responsiveness in the food and beverage marketplace. / Lewis, Eugene J.; Burrell, Darrell Norman; Richardson, Kevin et al.
Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology. IGI Global, 2023. p. 173-188.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Lewis, EJ, Burrell, DN, Richardson, K, Jones, LA, Quisenberry, WL, Daryousef, M, Burton, SL, Crowe, M & Jones, AJ 2023, Marketing innovation responsiveness in the food and beverage marketplace. in Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology. IGI Global, pp. 173-188. https://doi.org/10.4018/978-1-6684-8691-7.ch011

Lewis EJ, Burrell DN, Richardson K, Jones LA, Quisenberry WL, Daryousef M et al. Marketing innovation responsiveness in the food and beverage marketplace. In Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology. IGI Global. 2023. p. 173-188 doi: 10.4018/978-1-6684-8691-7.ch011

@inbook{9fc3cc22e8314a0c85ae3148ddf78b96,

title = "Marketing innovation responsiveness in the food and beverage marketplace",

author = "Lewis, \{Eugene J.\} and Burrell, \{Darrell Norman\} and Kevin Richardson and Jones, \{Laura Ann\} and Quisenberry, \{William L.\} and Marlena Daryousef and Burton, \{Sharon L.\} and Margaret Crowe and Jones, \{Angel Justo\}",

year = "2023",

month = sep,

day = "11",

doi = "10.4018/978-1-6684-8691-7.ch011",

language = "English",

isbn = "9781668486917",

pages = "173--188",

booktitle = "Real-World Solutions for Diversity, Strategic Change, and Organizational Development",

publisher = "IGI Global",

}

TY - CHAP

T1 - Marketing innovation responsiveness in the food and beverage marketplace

AU - Lewis, Eugene J.

AU - Burrell, Darrell Norman

AU - Richardson, Kevin

AU - Jones, Laura Ann

AU - Quisenberry, William L.

AU - Daryousef, Marlena

AU - Burton, Sharon L.

AU - Crowe, Margaret

AU - Jones, Angel Justo

PY - 2023/9/11

Y1 - 2023/9/11

UR - https://www.scopus.com/pages/publications/85174428864

UR - https://www.scopus.com/inward/citedby.url?scp=85174428864&partnerID=8YFLogxK

U2 - 10.4018/978-1-6684-8691-7.ch011

DO - 10.4018/978-1-6684-8691-7.ch011

M3 - Chapter

AN - SCOPUS:85174428864

SN - 9781668486917

SP - 173

EP - 188

BT - Real-World Solutions for Diversity, Strategic Change, and Organizational Development

PB - IGI Global

ER -

Marketing innovation responsiveness in the food and beverage marketplace

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this