Marketing innovation responsiveness in the food and beverage marketplace

Eugene J. Lewis; Darrell Norman Burrell; Kevin Richardson; Laura Ann Jones; William L. Quisenberry; Marlena Daryousef; Sharon L. Burton; Margaret Crowe; Angel Justo Jones

doi:10.4018/978-1-6684-8691-7.ch011

Marketing innovation responsiveness in the food and beverage marketplace

Eugene J. Lewis
, Darrell Norman Burrell
, Kevin Richardson
, Laura Ann Jones
, William L. Quisenberry
, Marlena Daryousef
, Sharon L. Burton
, Margaret Crowe
, Angel Justo Jones

Capitol Technology University
Marymount University
Purdue Global
Colorado Technical University
JM Consulting LLC
University of Virginia

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Real-World Solutions for Diversity, Strategic Change, and Organizational Development
Subtitle of host publication	Perspectives in Healthcare, Education, Business, and Technology
Publisher	IGI Global
Pages	173-188
Number of pages	16
ISBN (Electronic)	9781668486931
ISBN (Print)	9781668486917
DOIs	https://doi.org/10.4018/978-1-6684-8691-7.ch011
State	Published - Sep 11 2023

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4018/978-1-6684-8691-7.ch011

Cite this

Lewis, E. J., Burrell, D. N., Richardson, K., Jones, L. A., Quisenberry, W. L., Daryousef, M., Burton, S. L., Crowe, M., & Jones, A. J. (2023). Marketing innovation responsiveness in the food and beverage marketplace. In Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology (pp. 173-188). IGI Global. https://doi.org/10.4018/978-1-6684-8691-7.ch011

Marketing innovation responsiveness in the food and beverage marketplace. / Lewis, Eugene J.; Burrell, Darrell Norman; Richardson, Kevin et al.
Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology. IGI Global, 2023. p. 173-188.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Lewis, EJ, Burrell, DN, Richardson, K, Jones, LA, Quisenberry, WL, Daryousef, M, Burton, SL, Crowe, M & Jones, AJ 2023, Marketing innovation responsiveness in the food and beverage marketplace. in Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology. IGI Global, pp. 173-188. https://doi.org/10.4018/978-1-6684-8691-7.ch011

Lewis EJ, Burrell DN, Richardson K, Jones LA, Quisenberry WL, Daryousef M et al. Marketing innovation responsiveness in the food and beverage marketplace. In Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology. IGI Global. 2023. p. 173-188 doi: 10.4018/978-1-6684-8691-7.ch011

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Marketing innovation responsiveness in the food and beverage marketplace

ASJC Scopus Subject Areas

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