@article{9c6c344531944c9288268d20cb51e63d,
title = "Marketing research using single-item indicators in structural equation models",
keywords = "Marketing research, SEM, Single-item indicators, Structural equation model",
author = "Maria Petrescu",
note = "Publisher Copyright: {\textcopyright} 2013 Macmillan Publishers Ltd.",
year = "2013",
month = may,
day = "1",
doi = "10.1057/jma.2013.7",
language = "English",
volume = "1",
pages = "99--117",
journal = "Journal of Marketing Analytics",
issn = "2050-3326",
number = "2",
}