Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract

Jose Ribamar Siqueira; Michael Bendixen; Russell Abratt; Maria Petrescu

doi:10.1007/978-3-030-02568-7_35

Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract

Jose Ribamar Siqueira, Michael Bendixen, Russell Abratt, Maria Petrescu

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	131-132
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-02568-7_35
State	Published - 2019
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-030-02568-7_35

Cite this

Siqueira, J. R., Bendixen, M., Abratt, R., & Petrescu, M. (2019). Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 131-132). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-02568-7_35

Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract. / Siqueira, Jose Ribamar; Bendixen, Michael; Abratt, Russell et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2019. p. 131-132 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Siqueira, JR, Bendixen, M, Abratt, R & Petrescu, M 2019, Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 131-132. https://doi.org/10.1007/978-3-030-02568-7_35

Siqueira JR, Bendixen M, Abratt R, Petrescu M. Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2019. p. 131-132. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-02568-7_35

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Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract

Publication series

ASJC Scopus Subject Areas

Access to Document

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