@article{1bc049c563594bbdaa9eb419df45470a,
title = "MV-QUAL: A tool for understanding decisions to purchase virtual products in the metaverse",
author = "Fabienne Cadet and Gironda, {John T.} and Bay O'Leary and Maria Petrescu",
note = "Publisher Copyright: {\textcopyright} 2024 John Wiley & Sons Ltd.",
year = "2024",
month = nov,
doi = "10.1002/cb.2380",
language = "English",
volume = "23",
pages = "3112--3131",
journal = "Journal of Consumer Behaviour",
issn = "1472-0817",
publisher = "John Wiley Sons, Ltd",
number = "6",
}