MV-QUAL: A tool for understanding decisions to purchase virtual products in the metaverse

Fabienne Cadet, John T. Gironda, Bay O'Leary, Maria Petrescu

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Behaviour
DOIs	https://doi.org/10.1002/cb.2380
State	Accepted/In press - 2024
Externally published	Yes

ASJC Scopus Subject Areas

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