MV-QUAL: A tool for understanding decisions to purchase virtual products in the metaverse

Fabienne Cadet, John T. Gironda, Bay O'Leary, Maria Petrescu

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)3112-3131
Number of pages20
JournalJournal of Consumer Behaviour
Volume23
Issue number6
DOIs
StatePublished - Nov 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Social Psychology
  • Applied Psychology

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