Narcissism and Social Media Usage: Is There No Longer a Relationship?

In previous studies, narcissism has been found to relate to social media behaviors, such as how often one posts and how many friends or followers one has (McCain & Campbell, 2016; Singh, Farley, and Donahue, 2018). The present study attempted to create a model of social media use predicted by narcissism and selfconsciousness. A sample of 397 adults with a mean age of 29 years was collected using MTurk. Participants completed a social media use survey, the Narcissistic Personality Inventory (Raskin & Hall, 1979) and the Self-Consciousness Scale (Scheier & Carver, 1985). Results showed that while narcissism and selfconsciousness were correlated, narcissism was not significantly related to social media use. Several explanations for the present study’s findings are discussed.