Original language | English |
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Title of host publication | Developments in Marketing Science |
Subtitle of host publication | Proceedings of the Academy of Marketing Science |
Publisher | Springer Nature |
Pages | 549-550 |
Number of pages | 2 |
DOIs | |
State | Published - 2018 |
Externally published | Yes |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
ASJC Scopus Subject Areas
- Marketing
- Strategy and Management