One does not fit all: what is in a salesperson sample?

Brian N. Rutherford, Martha Troncoza, Scott C. Ambrose, Nwamaka Anaza, Ryan Matthews

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)354-367
Number of pages14
JournalJournal of Personal Selling and Sales Management
Volume43
Issue number4
DOIs
StatePublished - 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • best practices
  • salesperson
  • sampling
  • Systematic review

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