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One does not fit all: what is in a salesperson sample?

  • Brian N. Rutherford
  • , Martha Troncoza
  • , Scott C. Ambrose
  • , Nwamaka Anaza
  • , Ryan Matthews
  • Kennesaw State University
  • Bryan School of Business and Economics
  • Embry-Riddle Aeronautical University
  • Southern Illinois University Carbondale
  • Tennessee Tech University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)354-367
Number of pages14
JournalJournal of Personal Selling and Sales Management
Volume43
Issue number4
DOIs
StatePublished - 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • best practices
  • salesperson
  • sampling
  • Systematic review

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