Online piracy in the context of routine activities and subjective norms

Maria Petrescu, John T. Gironda, Pradeep K. Korgaonkar

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)314-346
Number of pages33
JournalJournal of Marketing Management
Volume34
Issue number3-4
DOIs
StatePublished - Feb 12 2018
Externally publishedYes

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • digital copyright
  • Online software piracy
  • peer-to-peer sharing
  • routine activity theory
  • theory of reasoned action

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