Original language | English |
---|---|
Pages (from-to) | 541-548 |
Number of pages | 8 |
Journal | Journal of Product and Brand Management |
Volume | 20 |
Issue number | 7 |
DOIs | |
State | Published - Nov 2011 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
- Management of Technology and Innovation
Keywords
- Buying behaviour
- Customer reviews
- Internet
- Internet shopping
- Price dispersion
- Pricing