| Original language | English |
|---|---|
| Pages (from-to) | 541-548 |
| Number of pages | 8 |
| Journal | Journal of Product and Brand Management |
| Volume | 20 |
| Issue number | 7 |
| DOIs | |
| State | Published - Nov 2011 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
- Management of Technology and Innovation
Keywords
- Buying behaviour
- Customer reviews
- Internet
- Internet shopping
- Price dispersion
- Pricing