Op-Ed: Emirates Rules the Sports Sponsoring Arena

Research output: Contribution to journalArticlepeer-review

Abstract

This articles discusses the Emirates (airlines) shirt sponsorship of the Arsenal Football Club, worth over an estimated $287,000,000 USD. The contract runs through 2024. Emirates also sponsors other sports ventures and the airline tops the list of active deals when compared to other airlines.
Original languageAmerican English
JournalAirways Magazine (Online)
StatePublished - May 2018

Keywords

  • sports sponsorships
  • airlines and sports
  • Emirates
  • sports partnerships
  • airline industry

Disciplines

  • Business
  • Aviation
  • Sports Studies

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