Abstract
This article discusses the partnership between airlines and sports spotlighting the super connectors like Emirates (the airline), who sponsor European football (soccer) clubs Arsenal, Real Madrid, Paris Saint-Germain, and AC Milan. Other active airlines in the sports sponsorship arena include Etihad Airways and Qatar Airways. This article highlights plans for future sponsorships.
| Original language | American English |
|---|---|
| Journal | Airways Magazine (Online) |
| State | Published - Jun 14 2018 |
Keywords
- sports sponsorships
- sports and airlines
- marketing and sports
- sports partnerships
Disciplines
- Business
- Marketing