Optimizing Presentation of AdSense Ads within Blogs

Doug Fox; Amanda Smith; Barbara S. Chaparro; A. Dawn Shaikh

Optimizing Presentation of AdSense Ads within Blogs

Doug Fox, Amanda Smith, Barbara S. Chaparro, A. Dawn Shaikh

Research output: Contribution to conference › Presentation

Abstract

 AdSense text ads have become a popular method of advertising on the web, specifically within blogs when using
 Blogger. With increasing popularity of blogs, AdSense ads are enticing to bloggers because they offer financial
 rewards with relatively little effort. The biggest challenge with AdSense is generating revenue through clicks or
 impressions. Google offers tips on optimal presentation for ads to generate higher revenue, but empirical
 evidence is lacking in this area. Thus, the purpose of this study was to examine two important presentation
 elements of AdSense ads, location and color scheme. Results suggested more information is remembered about
 an AdSense ad when it has a high contrast color. Increased awareness can lead to higher recall of the ad, thereby, helping build the brand of advertiser which can increase clicks.

Original language	American English
State	Published - Oct 2009
Externally published	Yes
Event	53rd Annual Meeting of the Human Factors and Ergonomics Society - San Antonio, TX Duration: Oct 1 2009 → …

Conference

Conference	53rd Annual Meeting of the Human Factors and Ergonomics Society
Period	10/1/09 → …

Keywords

text messages
text advertising
blogs
Blogger
AdSense
Google
revenue generation

Disciplines

Advertising and Promotion Management
Communication Technology and New Media

Cite this

@conference{dbb095845b2841f49e9a2aa561f8aab7,

title = "Optimizing Presentation of AdSense Ads within Blogs",

abstract = " AdSense text ads have become a popular method of advertising on the web, specifically within blogs when using Blogger. With increasing popularity of blogs, AdSense ads are enticing to bloggers because they offer financial rewards with relatively little effort. The biggest challenge with AdSense is generating revenue through clicks or impressions. Google offers tips on optimal presentation for ads to generate higher revenue, but empirical evidence is lacking in this area. Thus, the purpose of this study was to examine two important presentation elements of AdSense ads, location and color scheme. Results suggested more information is remembered about an AdSense ad when it has a high contrast color. Increased awareness can lead to higher recall of the ad, thereby, helping build the brand of advertiser which can increase clicks.",

keywords = "text messages, text advertising, blogs, Blogger, AdSense, Google, revenue generation",

author = "Doug Fox and Amanda Smith and Chaparro, {Barbara S.} and Shaikh, {A. Dawn}",

year = "2009",

month = oct,

language = "American English",

note = "53rd Annual Meeting of the Human Factors and Ergonomics Society ; Conference date: 01-10-2009",

}

TY - CONF

T1 - Optimizing Presentation of AdSense Ads within Blogs

AU - Fox, Doug

AU - Smith, Amanda

AU - Chaparro, Barbara S.

AU - Shaikh, A. Dawn

PY - 2009/10

Y1 - 2009/10

N2 - AdSense text ads have become a popular method of advertising on the web, specifically within blogs when using Blogger. With increasing popularity of blogs, AdSense ads are enticing to bloggers because they offer financial rewards with relatively little effort. The biggest challenge with AdSense is generating revenue through clicks or impressions. Google offers tips on optimal presentation for ads to generate higher revenue, but empirical evidence is lacking in this area. Thus, the purpose of this study was to examine two important presentation elements of AdSense ads, location and color scheme. Results suggested more information is remembered about an AdSense ad when it has a high contrast color. Increased awareness can lead to higher recall of the ad, thereby, helping build the brand of advertiser which can increase clicks.

AB - AdSense text ads have become a popular method of advertising on the web, specifically within blogs when using Blogger. With increasing popularity of blogs, AdSense ads are enticing to bloggers because they offer financial rewards with relatively little effort. The biggest challenge with AdSense is generating revenue through clicks or impressions. Google offers tips on optimal presentation for ads to generate higher revenue, but empirical evidence is lacking in this area. Thus, the purpose of this study was to examine two important presentation elements of AdSense ads, location and color scheme. Results suggested more information is remembered about an AdSense ad when it has a high contrast color. Increased awareness can lead to higher recall of the ad, thereby, helping build the brand of advertiser which can increase clicks.

KW - text messages

KW - text advertising

KW - blogs

KW - Blogger

KW - AdSense

KW - Google

KW - revenue generation

M3 - Presentation

T2 - 53rd Annual Meeting of the Human Factors and Ergonomics Society

Y2 - 1 October 2009

ER -