Perception of Fonts: Perceived Personality Traits and Uses

A. Dawn Shaikh; Barbara S. Chaparro; Doug Fox

Perception of Fonts: Perceived Personality Traits and Uses

A. Dawn Shaikh, Barbara S. Chaparro, Doug Fox

Wichita State University

Research output: Contribution to journal › Article › peer-review

Abstract

This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.

Original language	American English
Journal	Usability News (SURL)
Volume	8
State	Published - Feb 2006
Externally published	Yes

Keywords

computer fonts
font personalities
font appropriateness

Disciplines

Graphics and Human Computer Interfaces

Cite this

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title = "Perception of Fonts: Perceived Personality Traits and Uses",

abstract = " This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.",

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author = "Shaikh, {A. Dawn} and Chaparro, {Barbara S.} and Doug Fox",

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volume = "8",

journal = "Usability News (SURL)",

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T1 - Perception of Fonts: Perceived Personality Traits and Uses

AU - Shaikh, A. Dawn

AU - Chaparro, Barbara S.

AU - Fox, Doug

PY - 2006/2

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N2 - This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.

AB - This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.

KW - computer fonts

KW - font personalities

KW - font appropriateness

M3 - Article

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JO - Usability News (SURL)

JF - Usability News (SURL)

ER -