Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract

John Gironda; Maria Petrescu; Pradeep K. Korgaonkar

doi:10.1007/978-3-319-45596-9_227

Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract

John Gironda, Maria Petrescu, Pradeep K. Korgaonkar

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	1237-1238
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-319-45596-9_227
State	Published - 2017
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Customer Relationship Management
Digital Content
Digital Game
Equity Theory
Information Search

Access to Document

10.1007/978-3-319-45596-9_227

Cite this

Gironda, J., Petrescu, M., & Korgaonkar, P. K. (2017). Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 1237-1238). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-45596-9_227

Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract. / Gironda, John; Petrescu, Maria; Korgaonkar, Pradeep K.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 1237-1238 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Gironda, J, Petrescu, M & Korgaonkar, PK 2017, Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 1237-1238. https://doi.org/10.1007/978-3-319-45596-9_227

Gironda J, Petrescu M, Korgaonkar PK. Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2017. p. 1237-1238. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-45596-9_227

Gironda, John ; Petrescu, Maria ; Korgaonkar, Pradeep K. / Piracy, Price, and Word of Mouth : An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. pp. 1237-1238 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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