Qualitative marketing research: The state of journal publications

Maria Petrescu; Brianna Lauer

Qualitative marketing research: The state of journal publications

Nova Southeastern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2248-2287
Number of pages	40
Journal	Qualitative Report
Volume	22
Issue number	9
State	Published - Sep 2017
Externally published	Yes

ASJC Scopus Subject Areas

Social Psychology
Cultural Studies
Education

Keywords

Marketing
Qualitative Analysis
Triangulation

Cite this

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author = "Maria Petrescu and Brianna Lauer",

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Qualitative marketing research: The state of journal publications

ASJC Scopus Subject Areas

Keywords

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