Salesperson Attributes that Influence Consumer Perceptions: An Abstract

J. Ricky Fergurson, John T. Gironda, Maria Petrescu

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages113-114
Number of pages2
DOIs
StatePublished - 2022
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Customer orientation
  • Mixed methods
  • Salesperson attributes
  • Word-of-mouth

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