Salesperson Attributes that Influence Consumer Perceptions: An Abstract

J. Ricky Fergurson; John T. Gironda; Maria Petrescu

doi:10.1007/978-3-030-89883-0_29

Salesperson Attributes that Influence Consumer Perceptions: An Abstract

J. Ricky Fergurson
, John T. Gironda
, Maria Petrescu

Indiana State University
University of North Carolina Wilmington
International University of Monaco

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	113-114
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-89883-0_29
State	Published - 2022
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Customer orientation
Mixed methods
Salesperson attributes
Word-of-mouth

Access to Document

10.1007/978-3-030-89883-0_29

Cite this

Fergurson, J. R., Gironda, J. T., & Petrescu, M. (2022). Salesperson Attributes that Influence Consumer Perceptions: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 113-114). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_29

Salesperson Attributes that Influence Consumer Perceptions: An Abstract. / Fergurson, J. Ricky; Gironda, John T.; Petrescu, Maria.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 113-114 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Salesperson Attributes that Influence Consumer Perceptions: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this