Salesperson Multi-Faceted Role Ambiguity and Burnout: An Exploratory Study

Scott C. Ambrose, Brian Rutherford, C. David Shepherd, Armen Tashchian

Research output: Contribution to conferencePresentation

Abstract

Although sales researchers have gained considerable knowledge regarding the multifaceted manifestation of burnout over recent years, inconsistent findings of role ambiguity as an antecedent to burnout abound. Given the complex boundary-spanning nature of sales, it is likely that global measures of role ambiguity fail to fully capture the domain and impact of role ambiguity. To help address this gap within the literature, this study provides a foundation that dimensions of role ambiguity impact aspects of the salesperson role differently. Specifically, findings are expected to provide evidence to help mitigate the negative impact of burnout by focusing on specific dimensions of role ambiguity. 
Original languageAmerican English
StatePublished - Aug 2013
Externally publishedYes
EventIMP Group Conference (Industrial Marketing and Purchasing) - Atlanta, GA
Duration: Aug 1 2013 → …

Conference

ConferenceIMP Group Conference (Industrial Marketing and Purchasing)
Period8/1/13 → …

Keywords

  • salesperson burnout
  • job performance
  • job satisfaction
  • role ambiguity

Disciplines

  • Business
  • Sales and Merchandising

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