Social bonds and millennial consumers' activity in social networks

Maria Petrescu, Costinel Dobre, Anca Maria Milovan-Ciuta

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)290-304
Number of pages15
JournalInternational Journal of Internet Marketing and Advertising
Volume12
Issue number3
DOIs
StatePublished - 2018
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Collectivism
  • Millennials
  • Relational bonds theory
  • Social network activity

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