Software and data in analytics: lending theory to practice

Maria Petrescu; Anjala S. Krishen

doi:10.1057/s41270-019-00061-8

Software and data in analytics: lending theory to practice

ICN Business School

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	125-126
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	7
Issue number	3
DOIs	https://doi.org/10.1057/s41270-019-00061-8
State	Published - Sep 1 2019
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

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10.1057/s41270-019-00061-8

Cite this

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journal = "Journal of Marketing Analytics",

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JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

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Software and data in analytics: lending theory to practice

ASJC Scopus Subject Areas

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