Strength in diversity: methods and analytics

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	203-204
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	7
Issue number	4
DOIs	https://doi.org/10.1057/s41270-019-00064-5
State	Published - Dec 1 2019
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Strength in diversity: methods and analytics",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2019",

month = dec,

day = "1",

doi = "10.1057/s41270-019-00064-5",

language = "English",

volume = "7",

pages = "203--204",

journal = "Journal of Marketing Analytics",

issn = "2050-3326",

number = "4",

}

TY - JOUR

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AU - Petrescu, Maria

AU - Krishen, Anjala S.

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JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 4

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