Strength in diversity: methods and analytics

Maria Petrescu; Anjala S. Krishen

doi:10.1057/s41270-019-00064-5

Strength in diversity: methods and analytics

Maria Petrescu
, Anjala S. Krishen

CEREFIGE Laboratoire
Colorado State University Global
Lee Business School

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	203-204
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	7
Issue number	4
DOIs	https://doi.org/10.1057/s41270-019-00064-5
State	Published - Dec 1 2019
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

Access to Document

10.1057/s41270-019-00064-5

Cite this

@article{c602553a6a7e4c5f9de665eff0836ef4,

title = "Strength in diversity: methods and analytics",

author = "Maria Petrescu and Krishen, \{Anjala S.\}",

year = "2019",

month = dec,

day = "1",

doi = "10.1057/s41270-019-00064-5",

language = "English",

volume = "7",

pages = "203--204",

journal = "Journal of Marketing Analytics",

issn = "2050-3326",

publisher = "Palgrave Macmillan Ltd.",

number = "4",

}

TY - JOUR

T1 - Strength in diversity

T2 - methods and analytics

AU - Petrescu, Maria

AU - Krishen, Anjala S.

PY - 2019/12/1

Y1 - 2019/12/1

UR - https://www.scopus.com/pages/publications/85074831551

UR - https://www.scopus.com/pages/publications/85074831551#tab=citedBy

U2 - 10.1057/s41270-019-00064-5

DO - 10.1057/s41270-019-00064-5

M3 - Editorial

AN - SCOPUS:85074831551

SN - 2050-3326

VL - 7

SP - 203

EP - 204

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 4

ER -

Strength in diversity: methods and analytics

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this