Students as Value Co-Creators in the Business Education Ecosystem

Maria Petrescu, John T. Gironda, Anjala S. Krishen, Adina Dudau, J. Ricky Fergurson, Steven A. Stewart, Philip Kitchen, Monica Fine

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Marketing Education
DOIs
StateAccepted/In press - 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Education
  • Marketing

Keywords

  • Authority Theory
  • business education
  • Delphi study
  • fuzzy-set qualitative comparative analysis (fsQCA)
  • marketing education
  • service value
  • Service-Dominant Logic
  • value co-creation

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