@article{8059cd3b733246808516996e211aff59,
title = "Students as Value Co-Creators in the Business Education Ecosystem",
keywords = "Authority Theory, Delphi study, Service-Dominant Logic, business education, fuzzy-set qualitative comparative analysis (fsQCA), marketing education, service value, value co-creation",
author = "Maria Petrescu and Gironda, \{John T.\} and Krishen, \{Anjala S.\} and Adina Dudau and Fergurson, \{J. Ricky\} and Stewart, \{Steven A.\} and Philip Kitchen and Monica Fine",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2024",
year = "2026",
month = apr,
doi = "10.1177/02734753241267762",
language = "English",
volume = "48",
pages = "92--109",
journal = "Journal of Marketing Education",
issn = "0273-4753",
publisher = " Journal of Marketing Education",
number = "1",
}