The Effect of Typeface on the Perception of Email

A. Dawn Shaikh; Doug Fox; Barbara S. Chaparro

The Effect of Typeface on the Perception of Email

A. Dawn Shaikh, Doug Fox, Barbara S. Chaparro

Wichita State University

Research output: Contribution to journal › Article › peer-review

Abstract

This study investigated the effect a font has on the reader's perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.

Original language	American English
Journal	Usability News (SURL)
Volume	9
State	Published - Jan 2007
Externally published	Yes

Keywords

computer fonts
email
typefaces

Disciplines

Graphics and Human Computer Interfaces

Cite this

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title = "The Effect of Typeface on the Perception of Email",

abstract = " This study investigated the effect a font has on the reader's perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.",

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AB - This study investigated the effect a font has on the reader's perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.

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KW - typefaces

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JO - Usability News (SURL)

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