The Effect of Typeface on the Perception of Onscreen Documents

Doug Fox; A. Dawn Shaikh; Barbara S. Chaparro

The Effect of Typeface on the Perception of Onscreen Documents

Doug Fox, A. Dawn Shaikh, Barbara S. Chaparro

Wichita State University

Research output: Contribution to conference › Presentation

Abstract

This study investigated the effect that typeface has on a reader's perception of three different types of onscreen documents (business, email, and youth narrative stories). Participants read documents displayed in either a congruent, neutral, or incongruent typeface. Results suggest that the less congruent the typeface, the more the document was perceived in a negative fashion. That is, the typeface itself affected the perceived personality of the document and the perception of the author; thus, typeface appropriateness should be considered when writing an onscreen document.

Original language	American English
State	Published - Oct 2007
Externally published	Yes
Event	51st Annual Meeting of the Human Factors and Ergonomics Society - Baltimore, MD Duration: Oct 1 2007 → …

Conference

Conference	51st Annual Meeting of the Human Factors and Ergonomics Society
Period	10/1/07 → …

Keywords

typeface preferences
web documents
perceived personality of documents

Disciplines

Graphics and Human Computer Interfaces

Cite this

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title = "The Effect of Typeface on the Perception of Onscreen Documents",

abstract = " This study investigated the effect that typeface has on a reader's perception of three different types of onscreen documents (business, email, and youth narrative stories). Participants read documents displayed in either a congruent, neutral, or incongruent typeface. Results suggest that the less congruent the typeface, the more the document was perceived in a negative fashion. That is, the typeface itself affected the perceived personality of the document and the perception of the author; thus, typeface appropriateness should be considered when writing an onscreen document.",

keywords = "typeface preferences, web documents, perceived personality of documents",

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AU - Shaikh, A. Dawn

AU - Chaparro, Barbara S.

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PY - 2007/10

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N2 - This study investigated the effect that typeface has on a reader's perception of three different types of onscreen documents (business, email, and youth narrative stories). Participants read documents displayed in either a congruent, neutral, or incongruent typeface. Results suggest that the less congruent the typeface, the more the document was perceived in a negative fashion. That is, the typeface itself affected the perceived personality of the document and the perception of the author; thus, typeface appropriateness should be considered when writing an onscreen document.

AB - This study investigated the effect that typeface has on a reader's perception of three different types of onscreen documents (business, email, and youth narrative stories). Participants read documents displayed in either a congruent, neutral, or incongruent typeface. Results suggest that the less congruent the typeface, the more the document was perceived in a negative fashion. That is, the typeface itself affected the perceived personality of the document and the perception of the author; thus, typeface appropriateness should be considered when writing an onscreen document.

KW - typeface preferences

KW - web documents

KW - perceived personality of documents

UR - https://journals.sagepub.com/doi/pdf/10.1177/154193120705100508

M3 - Presentation

T2 - 51st Annual Meeting of the Human Factors and Ergonomics Society

Y2 - 1 October 2007

ER -

The Effect of Typeface on the Perception of Onscreen Documents

Abstract

Conference

Keywords

Disciplines

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Cite this