The “Elephant in the Room”: interrogating the sample demographics

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	263-264
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	9
Issue number	4
DOIs	https://doi.org/10.1057/s41270-021-00140-9
State	Published - Dec 2021
Externally published	Yes

ASJC Scopus Subject Areas

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title = "The “Elephant in the Room”: interrogating the sample demographics",

author = "Krishen, {Anjala S.} and Maria Petrescu",

year = "2021",

month = dec,

doi = "10.1057/s41270-021-00140-9",

language = "English",

volume = "9",

pages = "263--264",

journal = "Journal of Marketing Analytics",

issn = "2050-3326",

number = "4",

}

TY - JOUR

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T2 - interrogating the sample demographics

AU - Krishen, Anjala S.

AU - Petrescu, Maria

PY - 2021/12

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U2 - 10.1057/s41270-021-00140-9

DO - 10.1057/s41270-021-00140-9

M3 - Editorial

AN - SCOPUS:85117616860

SN - 2050-3326

VL - 9

SP - 263

EP - 264

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 4

ER -