The Evolving Market Entry Strategy: A Comparative Study of Southwest and JetBlue

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jul 7 2017
Event	21st ATRS World Conference (Air Transport Research Society) - Antwerp, Belgium Duration: Jul 7 2017 → …

Conference	21st ATRS World Conference (Air Transport Research Society)
Period	7/7/17 → …

Keywords

@conference{a253e3841f1d4e378383d25d050e9844,

title = "The Evolving Market Entry Strategy: A Comparative Study of Southwest and JetBlue",

keywords = "Southwest Airlines, JetBlue, market strategy",

author = "Li Zou and Chunyan Yu",

year = "2017",

month = jul,

day = "7",

language = "American English",

note = "21st ATRS World Conference (Air Transport Research Society) ; Conference date: 07-07-2017",

}