The importance of high-quality data and analytics during the pandemic

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	43-44
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	8
Issue number	2
DOIs	https://doi.org/10.1057/s41270-020-00079-3
State	Published - Jun 1 2020
Externally published	Yes

ASJC Scopus Subject Areas

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title = "The importance of high-quality data and analytics during the pandemic",

author = "Maria Petrescu and Krishen, \{Anjala S.\}",

year = "2020",

month = jun,

day = "1",

doi = "10.1057/s41270-020-00079-3",

language = "English",

volume = "8",

pages = "43--44",

journal = "Journal of Marketing Analytics",

issn = "2050-3326",

publisher = "Palgrave Macmillan Ltd.",

number = "2",

}

TY - JOUR

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AU - Krishen, Anjala S.

PY - 2020/6/1

Y1 - 2020/6/1

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U2 - 10.1057/s41270-020-00079-3

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SN - 2050-3326

VL - 8

SP - 43

EP - 44

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 2

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