The internet of everything: implications of marketing analytics from a consumer policy perspective

Maria Petrescu, Anjala Krishen, My Bui

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)675-686
Number of pages12
JournalJournal of Consumer Marketing
Volume37
Issue number6
DOIs
StatePublished - Aug 21 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Consumer privacy
  • Internet of everything
  • Internet of things
  • Marketing analytics

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