@inbook{1343c48947734278a23ce357c46e6c8d,
title = "The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract",
keywords = "Academy Awards, eWOM, Millennials, Oscars, Word of mouth",
author = "Monica Fine and Gironda, {John T.} and Maria Petrescu",
note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2022",
doi = "10.1007/978-3-030-89883-0_64",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "239--240",
booktitle = "Developments in Marketing Science",
}