The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract

Monica Fine; John T. Gironda; Maria Petrescu

doi:10.1007/978-3-030-89883-0_64

The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract

Monica Fine
, John T. Gironda
, Maria Petrescu

Coastal Carolina University
University of North Carolina Wilmington
International University of Monaco

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	239-240
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-89883-0_64
State	Published - 2022
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Academy Awards
eWOM
Millennials
Oscars
Word of mouth

Access to Document

10.1007/978-3-030-89883-0_64

Cite this

Fine, M., Gironda, J. T., & Petrescu, M. (2022). The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 239-240). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_64

The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract. / Fine, Monica; Gironda, John T.; Petrescu, Maria.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 239-240 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fine, M, Gironda, JT & Petrescu, M 2022, The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 239-240. https://doi.org/10.1007/978-3-030-89883-0_64

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author = "Monica Fine and Gironda, \{John T.\} and Maria Petrescu",

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The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this